Lamborghini Now Registers Cars On the Blockchain

Uncategorized |

Italian luxury brand Lamborghini Adopts Salesforce Blockchain The Italian luxury sports car maker has adopted the Salesforce blockchain platform to certify heritage cars securely.  The platform also speeds up the process of tracing and authenticating these vehicles.


The move was announced in November 2019 following Salesforce's launch of a hyper ledger-based blockchain platform back in May.  This will now mean that a network can be implemented, joining together many trusted participants who will be able to carry out checks each time a  Lamborghini’s is resold.

It is good news for both sellers and buyers because now every Lamborghini vehicle will have its own record of service.  Under the old system, the vehicle would be taken to  Sant'Agata Bolognese, Lamborghini's Italian HQ to undergo around 800-1,000 checks for the vehicle to be resold.

It is a long and involved process involving collaboration between a network of photographers, repairs shops and auction houses to verify the vehicle's parts and service history.

Fighting Counterfeit Vehicles

With the introduction of the blockchain certification, Salesforce and Lamborghini have announced that every car will be resold with a full record of service, including parts, previous owners and any restoration work.


The new system will mean that there is less risk of buyers being sold a counterfeit vehicle as all the entire process of authentication is conducted by Lamborghini and its trusted partners within the network.

In August 2019, Lamborghini’s conducted a pilot trial of Salesforce Blockchain when it certified it's Lamborghini Aventador S.  This unique car has been protected as a work of art and certified using the  Salesforce Blockchain when it took part in the  Monterrey Car Week.